Email marketing · Lifecycle · Automation
I build communication driven by events, not by a send calendar. From the data and deliverability audit, through segmentation and flows, to analysis and recommendations. Full ownership.
I reply within 24 hours. First call, no strings attached.
About
I started at GetResponse, where I helped build the Professional Services programme for Enterprise clients – effectively a one-person email agency inside the company. Behavioural segmentation, welcome flows, abandoned carts, store integrations and discovery calls with the teams behind large brands: e-commerce, pharma, sports events.
I then owned lifecycle at a SaaS platform in the CDN space, across a base of roughly 200k users. I made sure every change to the product, the plans and in-app onboarding was reflected precisely in the emails, separated the marketing contact from the app user, and messaged people based on how intensively they actually used the product – working directly with the product and dev team.
Today I am building email marketing from scratch for a publishing house: API integrations, copy, message design, segmentation and automation of the entire intake process, documentation included, working directly with the CEO.
I work on a full ownership basis: planning, copy, implementation, analysis, recommendations and scoping the next steps.
Scope
Usually all of it at once – because automation without good data and good copy is just a faster way to bore people.
Emails wired to what happens in the app: onboarding, activation, retention, product and plan changes. Separating the marketing contact from the product user, and matching the message to how someone actually uses the product.
Welcome flows, abandoned carts, win-back, seasonal campaigns. Behavioural segmentation, internal scoring, store integrations – so a product event genuinely turns into email content.
Before anything ships: which user attributes you actually hold, whether marketing consent was ever collected, and whether the domain is set up so the emails don't land in spam.
A stack recommendation matched to the business model and the budget, implementation, migration off the previous provider, and documentation so the team can run it without me.
I build campaign landing pages in Lovable and the AI tooling around it – a page takes days, not weeks. Wired from the start to the form, the contact tagging and the email flow meant to follow it.
Experience
Email marketing built from zero, working directly with the CEO: automation of participant sign-up and handling, API integrations, copy and message design, database segmentation and documentation of the whole process. Next up: WooCommerce integrated with the email platform – abandoned cart flows and sales campaigns.
68% open rate and 41% CTR on the profile completion campaignI owned lifecycle communication across a base of roughly 200k users. I made sure changes to the product, the plans and in-app onboarding were reflected in the emails, separated marketing contacts from app users, and segmented by product usage. Working directly with the product and dev team.
Co-created the Professional Services programme – a one-person email marketing agency inside the company, serving Enterprise accounts. Discovery calls, translating business needs into concrete work in the platform, behavioural segmentation, welcome flows, abandoned carts and store integrations. Mostly e-commerce, but also pharma and sports events.
Testimonials
Working with Ada is a pure pleasure. Hugely competent, she brought a wealth of knowledge, experience and positive energy to the project.
Adrianna was an absolutely essential part of our journey to create and implement a professional services delivery framework. Her contributions were so critical that the success of this project simply would not have been possible without her. Her proactive approach and sharp attention to detail allowed us to build a framework that effectively served both enterprise clients and internal teams.
Tools
I pick the tool to fit the business model, not the other way round. I give the edge to AI-native platforms – ones with a CLI and MCP, API access on a sensible plan, and the option to send over infrastructure the client has already warmed up. They are simply faster to work on.
How I work
What you actually store about users, which attributes they carry, whether marketing consent was collected, and whether the domain is technically ready. Flows come after that.
I check how many in-app events can be turned into communication. Personalisation should come from real behaviour, not from a first-name field in the subject line.
Planning, copy, implementation, analysis, recommendations and scoping what comes next. I always draft the copy first – then we tune it to the brand's language.
Pricing
No packages, no asterisks. Three items that engagements are usually built from — what you actually need, we work out on a free call.
A one-off fee if you have nothing in place yet: data and domain audit, tool selection, account configuration and the first flow.
A conversation about your funnel, database or tooling, ending with written recommendations you can implement yourself or hand on.
Running email marketing and marketing automation on a monthly basis: flows, campaigns, copy, analysis and recommendations.
Frequently asked
Six questions that come up in every first conversation – answered here, no call required.
The first working flow is usually live 2–4 weeks after the data audit. I start with the single process that pays for the work fastest, not with rebuilding the whole funnel at once.
I work with what you already have – your stack, your data, your accounts. I only propose a migration when the maths works out, and then I run it end to end.
Domain configuration: SPF, DKIM and DMARC. Plus the history of marketing consent, list hygiene, sending domain reputation, and which user attributes you actually hold in the database.
Yes. I draft the copy first, together with the message layout, and then we tune it to the brand's language. I don't hand over tool configuration without content – that doesn't work.
After a short call you get a concrete recommendation: what to launch first, how long it takes and what not to build at all. I work on a project basis, on retainer, or as a one-off audit.
SaaS products, e-commerce and publishers. I work from Warsaw and online, in Polish and English. Usually where something happens in the app or the shop that can be turned into communication.
Contact
One sentence about the product and one about the problem is plenty. I'll come back with a first recommendation – what to do first, how long it takes, and what not to build at all.
adrianna@jaksinaconsulting.comReply within 24 hours on working days. Warsaw and online. I am also on LinkedIn.